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Sunday, January 4, 2009

Does Affordable SEO Exist?

I doubt I need to outline the merits of search engine optimization. Most people understand the simple dynamic associated with free traffic from high search engine rankings. For an online business, blog, or other web-site, this means free customers or readers. However, like all good things that enhance business results, there's a cost. For start-up sites or business on a tight budget, this forces the need to move from full service search engine optimization firms to affordable SEO offerings. This is where things get tricky.

I've searched the web up & down looking for affordable SEO that is effective & honest. it is not an easy thing to find. In the search engine optimization world, there are plenty of shady players & ill-defined service offerings. On top of that, there's vast confusion about what types of search engine optimization tactics are considered acceptable & which are considered inappropriate, both by industry best-practice & Google.

So here are some guidelines you should follow in your quest for affordable SEO to help your site gain more visibility on the net from search engines.

1) Avoid offshore firms that advertise affordable SEO but mean low-quality link building.

2) Bring the same scrutiny to an affordable SEO firm as you would a full-service SEO firm.

Link building & affordable SEO are different things. The web is littered with bad link building in directories. These don't help your site. they won't hurt, but they won't help.

This means you should ask for a client list. they should be able to produce client names that you recognize. If they service big businesses with brand names, this is a good sign. Those businesses can do more due diligence than you probably can. In the best case, you can find a firm that offers both pricey packages as well as inexpensive ones. This usually means their quality will be higher than firms that only do low-level activities.

3) Make sure your affordable SEO package includes detailed reports.

To be clear, i am not saying that you should expect the same levels of service from an affordable package as you would get from an pricey full-service package. This is unreasonable. You will need to adjust your expectations. you are hunting for a low-cost alternative, you need to be prepared to give up something in return. The most obvious place to curtail your expectations is around customer service. When you find a trustworthy, affordable, SEO package - it will probably not include telephonic support. This is fine. If the firm passes the criteria outlined above, you will have all you require.

Even if you are shopping for a discounted search engine optimization package, this doesn't mean you should be in the dark about what your firm is doing for your website. You should get detailed reports & specifics about what content they have produced & exactly where it's be syndicated. If they can't do this, they aren't the type of firm to do business with.

Bottom line, don't accept shady stuff because you are on a budget. Follow the two steps above & find an SEO firm that can provide services that meet Google's guidelines while saving you money by cutting out customer service overhead.


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2 comments:

howell said...

Interesting and informative post.

I was looking out for a company that could provide customized and affordable SEO services and with whom I could touchbase on a daily basis. I was very impressed with the professionalism and quick response time of Seo Traffic Spider and hired their full time SEO services. Its interesting that they not only offer a customized optimization plan but also provide a superb discount on their SEO combinations.

I think this would be a helpful start for anyone looking out for highly professional seo services and who prioritize quick customer response time and chat availability. You can surely get it all here.

Unknown said...

Who would not accept an affordable SEO packages since most of the businesses online needed it a lot.

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