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Sunday, January 4, 2009

AdSense Discoveries

When you use AdSense it is important to use different strategies with it. When you visit a site with AdSense take a look at it carefully & look for something that you can learn from it. how are ads placed, is the content correct & matching the ads, is he using high-paying keywords, is the page well optimized & you can even Google the page by keywords & see how well that page is ranking.

I require to talk about how to, & how not to implement Google ad sense on content sites. One thing is important to understand; there doesn't exist an ad sense site that is perfect. Even the best AdSense sites are constantly reviewed & changed. Stats are checked looking for improvement & also Google is changing their algorithms & introducing new policies all the time.

The benefits of placing the ad on top of the page beneath the banner are obvious. If you have a blog & people come to see your new content, they will read the headline & the newest headline is on the top of the page, which means they can't miss your ads, & if your ad blends well into the page, it is probably going to get a high click through rate. It's also important to make the background color of your ad units the same as your pages background color, remember they have to blend in, not stand out, & it is important.

When placing your ads, reckon about color. If you have a blue header or you have a blue banner at the top of your page, put your ads immediately below the banner & make them the same color as your banner so that perfectly blend in. Don't overdo your absence, it's not so important to have 10 units on your site then to have four or two which are well placed & strategically work the best. Case studies have shown that a good place for your ads are at the top underneath the banner but don't make them stand out much. Better to have them look like they aren't ads, because people don't require to click on ads they require to find what they're looking for, & if it's an advertisement, people are running away from obvious commercials because they are so used to them in television & on the web everywhere. So don't make your ads stand out so that they scream "I'm an ad", because people won't click on them. You're much better off merging your ads into your page design so that they look like important links among your content.

If you run a blog that changes topic frequently your ads are most probably not going to be well targeted. If you on the other hand run a web-site with consistent content, your ads are going to be spot on. Of coursework it is important that your ads are content related because if they aren't, & people aren't going to click on them. Your visitors searched for something over the web & found your page, & if you're your ads content matches your pages content they're' likely to click on your ads.

plenty of web-based companies have done research how people look at webpage's. This research has shown where visitors eyes focus on web pages. they have come to a conclusion that it's not beneficial to put your ads on the left side of your page, because people are used to see a menu on the left side, & only look back there if they require to navigate inside your page.

it is also a good idea to have your content & your AdSense ads alternating, this works well with good & interesting content like a story, that people wants to follow, then suddenly there's an ad that blends perfectly into the rest of the page, & then the story continues, & then there's another ad. Again it's important not to overdo it. This is a good way to get good click through rates. A lovely idea is also to incorporate the ad units in the text in a way that the text wraps around the ads. This strategy is commonly seen on plenty of webpages & works also well. This way also the ads are going to be on natural places & among the content, so that your readers don't have to search or reach for ads.



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